Professor
- lserota@austincenterfordesign.com
September 7, 2010, 4:34 am
serota: Did tweetie die?
September 4, 2010, 8:20 pm
serota: @rubyku Cadence is to Justin as Inherently is to Lauren.
September 4, 2010, 7:24 pm
serota: guess what? the @AC4D opening party pics are up! http://www.flickr.com/photos/53656074@N08/
September 2, 2010, 4:20 am
serota: what sick world do we live in where cocorosie and guided by voices play austin the same night? these difficult life decisions!
August 29, 2010, 9:53 pm
serota: Thanks to everyone who came to the @ac4d opening party!! We couldn't have asked for a more awesome inaugural student class.
Lauren Serota is an interaction designer at frog design. Prior to earning a Bachelor's degree in industrial design from the Savannah College of Art and Design, Lauren spent her formative years in public relations and promotions for the electronic music industry. She developed her own cultural anthropology curriculum while at SCAD, and continues to seek out information and perspectives that challenge and reinterpret norms. Lauren has spent time as an industrial design recruiter, interaction designer and trend researcher. Her work incorporates her ever-present passion for cultural diversity and objectivity in the acquisition and analysis of consumer insights for product and service development.
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An Introduction to Casual Data, and How it's Changing Everything
People today are empowered by online transparency. It allows them to see their actions online take shape and provides them a plethora of outlets for their opinions. We all know the conventions online that allow us to comment, share, and collaborate in spaces like Amazon or Facebook. We can be heard and the machine of the web records everything. These outlets are also excellent data capturing tools and can be mediums for companies to engage with consumers - provided they're paying attention.
This paper for interactions magazine explores the the role of design research in this increasingly complex sea of data.