Professor
- jpetro@thinktiv.com
September 7, 2010, 2:41 pm
justinpetro: Yet another reason to do biz here: RT @MyABJ: #Austin among least tense city-dwellers in U.S. http://bit.ly/cvHssZ #austinbusiness #atx
September 6, 2010, 3:44 pm
justinpetro: Live free or censor Craigslist! A sad commentary on a big driver of innovation: Disruption. http://bit.ly/bKrZff
September 6, 2010, 2:08 am
justinpetro: @Adrawsalot Actually, I meant very specifically 'for sale.' Point is, I believe, if no one can buy it, it's of no value; it's meaningless.
September 5, 2010, 9:04 pm
justinpetro: @TweetDeck Can you stop "auto switching" between accounts when on reply? It's very aggravating when replies come via the wrong account.
September 5, 2010, 8:42 pm
justinpetro: @Adrawsalot I think you're on the right track. I'd say: 'An idea that's not in market creates no value.'
Justin Petro is the CEO of Thinktiv in Austin, Texas, and a faculty member at Austin Center for Design. Thinktiv is a venture accelerator - an ecosystem of people and technology focused exclusively on business innovation for brand, marketing, and technology challenges. Justin has worked with clients such as Dell, Pricelock, Siemens, and Merrill Lynch and holds patents in hardware, software and retail design. Prior to founding Thinktiv, Justin worked as the Director of User Experience at Design Edge, HCI specialist for Trilogy Software and Visual Interaction Designer at Maya Design Group.
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Interaction Design as Business Lubricant
Somewhere between a polemic and a call to arms, Justin Petro's contributed chapter in Thoughts on Interaction Design explores the role Design plays in business - in forging new revenue opportunities, in evangelizing process, and in driving successful strategy.